Adoption factors to digital TV platforms in Turkey

Authors

Keywords:

Technologic adoption, new media, digital broadcasting, interactive TV, digital TV platforms

Abstract

The main aim of this study is to understand digital TV platform adopters’ media usage and adopting factors by identifying their profile in Turkey. According to this aim, it was tried to find out the demographic characteristics of digital TV broadcasting adopters, media usage level and the factors of adopting. In addition, it was tried to find out demographic variables, media usage frequency differences between adopters of digital TV platform and non-adopters. The result of analysis shows that, while it was found significant differences between adopters’ and non-adopters’ education; was not found significant differences between adopters’ and non-adopters’ age and sex. There is no significant differences between adopters’ and non-adopters’ media uses.  According to the results of factor analysis shows that there are 5 reason to adopting digital TV platform.

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Author Biography

Burçin Yersel, Eskişehir Technical University

Burcin Yersel was working in Anadolu University between 1998-2018.  She has been workingin Eskisehir technical University since 2018. She  was appointed to Associate Professor to Radio and Television Technology program in Porsuk Vocational High school in 2017. Her education order; Anadolu University, PhD. Degree, 2008, Thesis: “ Digitalization in Information Age and Adoption to New Technology: Digital Television Broadcasting in Turkey”, Eskisehir. Anadolu University M.A. Degree, 2003, Thesis: “Supporting Teaching Learning Process with Digital Television Broadcasting in Distance Education”, Eskisehir. Anadolu University B.A. Degree, 1998, Faculty of Communication Sciences, Cinema and Television Department. Yersel has various published articles on new media, new technology and communication sciences in national and international journals.

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Published

2019-04-08

How to Cite

Yersel, B. (2019). Adoption factors to digital TV platforms in Turkey. Journal of Human Sciences, 16(2), 469–476. Retrieved from https://www.j-humansciences.com/ojs/index.php/IJHS/article/view/5696

Issue

Vol. 16 No. 2 (2019)

Section

Journalism & Mass Communication

License

Uluslararası İnsan Bilimleri Dergisi ISSN:1303-5134
International Journal of Human Sciences ISSN:2458-9489
 
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