Public relations in a time of turbulence: A study on Turkish PR firms

Authors

  • Ebru Uzunoğlu İzmir University of Economics
  • Ferah Onat Yaşar University

Keywords:

Public Relation Firms, Turbulence, Strategic Communication, Economic Crisis, Communication Technologies

Abstract

2008 global economic crisis affected many companies. In order to survive and to become more competitive in today's turbulent business world, companies took drastic actions to gain cost reduction from every part of their business. Turkey, having been experienced a bigger crisis in 2001 and developed many models to manage the situation until 2008, is accepted as being more precautious than other countries. Still, Turkish public relations (PR) firms have been subjected to many changes, particularly advances in communication technologies, which have forced PR firms to restructure their organizations and adapt to new business models. The main purpose of our research is to gain insight on how Turkish PR firms adapted to the time of turbulence. Our research is based on qualitative data obtained from leading PR firms that are the members of ICCO representative IDA (Communication Consultancy Companies Association) in Turkey.

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Author Biographies

Ebru Uzunoğlu, İzmir University of Economics

Ebru Uzunoglu is an Assistant Professor at Izmir University of Economics, working as the Head of Public Relations and Advertising Department. She teaches courses of Marketing Communications, Campaign Design in Integrated Marketing Communications, Public Relations, Brand Management, Campaign Project in IMC, and related topics. She specializes in the field of marketing communications and brand management. Apart from these areas, she has many studies on social media and its role in IMC.

Ferah Onat, Yaşar University

Ferah Onat started her carrier in Dokuz Eylül University, İzmir in 1996 as a public relations specialist. She worked as a lecturer in Izmir Vocational School in the same university between 2000-2007. She's been working in Yaşar University as an Assist. Prof. Dr. in the Faculty of Communications Public Relations and Advertising Department since 2008. She is giving Business Communication, Public Relations and related lectures. Onat has many papers, proceedings and book chapters about social media and public relations. She is also contributing social media applications for Yaşar University.

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Published

2012-04-29

How to Cite

Uzunoğlu, E., & Onat, F. (2012). Public relations in a time of turbulence: A study on Turkish PR firms. Journal of Human Sciences, 9(1), 769–792. Retrieved from https://www.j-humansciences.com/ojs/index.php/IJHS/article/view/2177

Issue

Vol. 9 No. 1 (2012)

Section

Applied Communication

License

Uluslararası İnsan Bilimleri Dergisi ISSN:1303-5134
International Journal of Human Sciences ISSN:2458-9489
 
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