Content analysis of crisis communicative strategies: Tunisian protest vs. anti-Mubarak protest

Authors

  • Ahlam M Alharbi lecturer at Taif University, KSA

Keywords:

content analysis, crisis communicative strategies (CCs), Coombs’ (1995) model, Tunisian protest, and anti-Mubarak protest.

Abstract

The paper explores the crisis communicative strategies (CCs) that the former Tunisian president, Zine El Abidine Ben Ali, and the former Egyptian president, Hosni Mubarak, used in response to the protests, which are considered as one of the most critical crises in their reigns. A content analysis was conducted to examine the three speeches each president delivered during the crisis event in order not only to protect their image but also to restore peace and order. The study aimed to address the following questions: What are the crisis response strategies they used to restore their (distorted) image? did these strategies change over the demonstration period? and are they appropriate to the crises? In so doing, the analysis probes the length as well as the number of words and sentences; the framing patterns that have been applied (logical vs. emotional), and the crisis communicative strategies applying Coombs’ (1999) communicative strategies model.

 

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Author Biography

Ahlam M Alharbi, lecturer at Taif University, KSA

Ahlam Alharbi is a lecturer at the English Language Department at Taif University, Saudi Arabia. Her current research interests are discourse analysis, political discourse, feminine studies, and forensic linguistics.

References

Coombs, W. T. (1995). Choosing the right words: The development of guidelines for the section of ‘appropriate’ crisis-response strategies. Management Communication Quarterly, 8 (4), 447-476.

Coombs, W.T. (1999). Ongoing crisis communication planning, managing and responding. Thousand Oaks: Sage Publications, Inc.

Condit, B. (2006). A Crisis Communication Case Study of American Airlines Flight 965, 1420, and 587. Unpublished thesis. Texas Tech University.

Hatim, B. & J. Munday (2004). Translation: An Advanced Resource Book, London/New York: Routledge.

Howell, G. & Miller, R. (2010a). Equine Influenza – Horsing about with a quarantine crisis. The Australian Journal of Emergency Management, 25, (1), 23-29.

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Published

2012-08-09

How to Cite

Alharbi, A. M. (2012). Content analysis of crisis communicative strategies: Tunisian protest vs. anti-Mubarak protest. Journal of Human Sciences, 9(2), 571–586. Retrieved from https://www.j-humansciences.com/ojs/index.php/IJHS/article/view/1962

Issue

Vol. 9 No. 2 (2012)

Section

Linguistic

License

Uluslararası İnsan Bilimleri Dergisi ISSN:1303-5134
International Journal of Human Sciences ISSN:2458-9489
 
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