Legal principles of sports sponsorhip and a study on present situation in Turkey

Authors

  • Fikret Soyer
  • Yusuf Can

Keywords:

Sponsorship, sport sponsorship, sports law

Abstract

The aim of this study is to determine the conceptual frame of  sports sponsorship and  reveal the problems in the application and in the legal regulations concerning sports sponsorship.It can be mentioned that sponsorship in general  and sports sponsorships are not included at desired levels within the strategies of commercials, communications, public relations, marketing of the firms and establishments in Turkey. The reasons for the above-mentioned are that the sports sponsorship which has been put into practice all over the world for 25 years has been applied in Turkey for only 10 years, the legal regulations on sports sponsorships are inadequate, negative impact of economic instability on sponsorship investments and there are no sufficient intermediary establishments in terms of number and qualification.

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Author Biographies

Fikret Soyer

Sakarya University, School of Physical Education and Sport, Turkey

Yusuf Can

Cumhuriyet University, Department of Physical Education and Sport, Turkey

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Published

2010-05-05

How to Cite

Soyer, F., & Can, Y. (2010). Legal principles of sports sponsorhip and a study on present situation in Turkey. Journal of Human Sciences, 7(1), 1201–1218. Retrieved from https://www.j-humansciences.com/ojs/index.php/IJHS/article/view/1204

Issue

Vol. 7 No. 1 (2010)

Section

Physical Education and Sport Sciences

License

Uluslararası İnsan Bilimleri Dergisi ISSN:1303-5134
International Journal of Human Sciences ISSN:2458-9489
 
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