Media and cultural identity

Necla Mora


 A society’s common cultural identity is the mainstay of a society’s definition. Socialization is the joining of the individual to the group activities, realizing the norms and to act in accordance with the exceptional behaviours. The most important factor to individual’s socializing is the structure of the society itself. The society, aspires, the individual who with the traditional behaviour go into to the socialization process into its ongoing social norms. Thus, the individual enters a learning process in which he/she acquires the essential knowledge. In a media based society the most common value judgement component is again media itself.  The mass culture which is improving under the control of media is begun to produce as artificial, mono character and serial by the cultural industry which is also the producer and the protector of culture. Mass culture bombardment under the control of the cultural media separates, demolishes and alienates the public to their traditional culture. Social dissolution is shown itself by distorting or by eviscerating the common values, such as; traditions, customs and practices which make the society itself.   


Cultural identity; Mass culture; Cultural industry; Commercial approach; Media-oriented culture; Moral degeneration; Social dissolution; Alienation.

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